RHYE was established in 2023 by Fabienne Oonk in Amsterdam.

At the core of RHYE's philosophy is the belief that beauty should be simple, essential, and within reach.

After careful planning and dedication, the launch on January 11 2024, marked the transition from Browhouse, which was founded in 2016, to the innovative identity of RHYE.

The subscription model of the Sage brow lamination kit not only reflects RHYE's dedication to providing convenience and accessibility but also sets the tone for the brand's relationship with its customers. RHYE is not just about products; it's a lifestyle, an experience that evolves with each subscriber's unique beauty journey.

The modern store, right at the canals in the city centre of Amsterdam, reflects this ethos, providing a space where customers can enjoy premium brow and lash treatments, enhancing RHYE's presence in the beauty industry.